Timothy Gloege in Guaranteed Pure: The Moody Bible Institute, Business, and the Making of Modern Evangelicalism tells the story of Henry Parsons Crowell, the founder of Quaker Oats, and his role in the creation of modern fundamentalism. Gloege is not the first to point out that religion was enlisted in the service in capitalism beginning with the Gilded Age, but in telling a little known part of this story he enriches our understanding of this alliance. Daniel Silliman describes Gleoge’s book as a “fascinating narrative of the origins of modern evangelicalism.” Read Silliman’s interview with Gloge here:

The Secret History of American Religion: Christian Fundamentalism Started As a Capitalist Ad Campaign | Alternet.

Quaker Oats and Henry Parsons Crowell